The search engine positioning or SEO (Search Engine Optimization) is the set of techniques aimed at improving the visibility of a web page in different search engines organically without the need to pay to get a position sponsored within the search engines, of what the SEM (Search Engine Marketing) is responsible for. The person in charge of SEO uses techniques to improve the structure and content of the web, such as the Link Building, Link baiting and the so-called keywords (keywords used by users to search for a product or service on the Internet).
Currently, the specialist in online positioning is one of the most demanded profiles in the digital marketing environment and is expected to continue like this until 2017. It is a necessary work that helps to stand out in this e-commerce society, both to companies like individuals with their web. The Internet is increasingly saturated with websites, online stores, etc. and SEO makes search engines understand what content is more essential and include it in the top positions of their search lists.
The techniques employed by the SEO manager are not independent actions but are part of a cycle that begins with the analysis of the situation of the web and that of competitors. Then you have to establish some objectives, a strategy in which the architecture, the Link Building, and the contents come into play, and, finally, you have to carry out the optimization, both on a page and off a page.
Digital Marketing strategy
When we design a digital marketing strategy whose objective is to generate traffic to a website or landing page, we can choose different tools. The most effective regarding “cost-results” are search marketing or e-mail marketing.
The e-mail marketing we have published in the past, but we’ll talk in future posts, given its low cost and high profitability, if we manage it optimally.
In search marketing, we can choose two strategies to get users interested in our product/service to find our page: organic positioning or SEO or SEM positioning.
WHAT IS SEO POSITIONING?
It is the digital marketing strategy whose objective is the attraction of quality traffic through the visibility of search engines such as Google, Yahoo! Or Bing.